30. 08. 2010

TV Magazines “Step by Step”

Most Serbian citizens usually they come across the issue of the European integration through information about the activities of the state, public institutions and officials, while they are less likely to see how their "ordinary" life is changing with the accession of Serbia to the European Union. Occasionally, they can see in the media the images from the EU member states; however, from the perspective of their harsh everyday life, these images often look like a goal too far. On the other hand, the many changes here, all around, that are the result of application of European standards and values, are almost imperceptible.

A-Media, in cooperation with ANEM, is preparing a series of TV programs "Step by Step" that will bring the stories from towns and villages - the examples of these small, but positive changes in Serbia that directly improve the lives of citizens and which represent the introduction of standards and values that apply in the European Union.

Citizens can easily recognize how, for example, an organized prevention in health care facilities can contribute to better health for all of us, how new employment programs can reduce the number of unemployed in Serbia, as well as how the care for the socially vulnerable or people with disabilities, the rights of women, children and minorities, can improve the whole society, and much more.

"Step by Step", the series of 24 TV magazines, with a total of 72 stories, will show examples of such positive changes, many of which are accomplished with the support and financial assistance of the European Union and its members, in the area of health care, environmental protection, employment and safety at work, social protection and fighting poverty, protection of citizens' rights and protection from discrimination, consumer protection, reform of local government and cross-border cooperation.

The airing of the TV series "Step by Step" begins in December 2010 on ANEM stations throughout Serbia.

This series is financially supported by the European Union through the European Integration Media fund, managed by the Delegation of the EU to the Republic of Serbia and implemented by the BBC World Service Trust. Program content is solely the responsibility of A-media and it does not represent the views and stands of the European Union.