24. 07. 2012

B92 campaign among finalists of 2012 Cresta Awards

Belgrade, July 24, 2012 (B92) - The humanitarian Campaign "Battle for the Babies", jointly realized by B92 Fund and Saatchi & Saatchi, has been nominated for the prestigious Cresta Award.

The campaign has been shortlisted in the category of Integrated Campaigns.

Cresta Awards are being presented on annual basis for the best achievements in the creative industry in 11 different categories.

This year, thousands of entries were submitted for the award from 51 countries, while only six percent,, among which „Battle for the Babies", had become finalists.

The jury that selected finalists was composed of internationally renowned professionals from different fields of creative industry, while all finalists will be evaluated by Cresta's International Grand Jury of 73 internationally known creative directors, film specialists, graphic artists and interactive professionals from 42 countries in late August and early September.

The 20th annual Award Ceremony will be held on October 22, 2012.

The B92 Fund's "Battle for the Babies" - one in a series of humanitarian campaign launched in the past years - was realized in Serbia and regional countries, aimed at providing better medical care for prematurely born children.