05. 03. 2013
BIGGEST INCOME DROP IN PRINT
Belgrade, March 5, 2013 (Danas) - The last year's advertising income in Serbian media was 172 million Euros, the same as in 2011, when the income drop recorded was 1.7 percent compared to the previous year. According to the research results of the agency ABG Nielsen, the print media recorded the biggest drop in advertising income last year, making 36 million Euros, which was 10 percent less than in 2011.
On the other hand, the research results show that internet marketing had an incline of 12 million Euros, namely 50 percent higher revenues recorded than before. The largest share in advertising revenues, more than 56 percent, is held by TV stations, which have made profits of 97 million Euros from commercials, which is two million more than before.
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