02. 11. 2015

THIRD WORKSHOP FOR MEDIA PROFESSIONALS - BASICS OF WRITING PROJECT PROPOSALS WITH THE AIM OF CO-FINANCING OF MEDIA PROJECTS

Third ANEM's two-day workshop, titled "Basics of writing project proposals with the aim of co-financing of media projects", was organized in Kragujevac, 29 -30 October 2015. It was led by the trainer Jasmina Debeljak Maljkovic.

The workshop was organized for representatives of the media in Serbia - journalists, editor-in-chiefs, directors, both beginners and those with some experience. Its aim was to improve the knowledge and skills of media professionals - media representatives - for writing project proposals for the competitions for co-financing of media projects, called by the competent Ministry, provincial and local authorities.

The workshop was designed so that it included both theoretical and practical components. The participants learned about the following: how to develop a project idea; the structure and development of the project proposals; the elements of the proposal and how to define them (objectives, activities, results, target groups, indicators, etc.); the principles of good project budgeting in compliance with the project activities; the basics of the logical framework. They also had the opportunity to practically use their new knowledge: divided into groups, they developed their concept of projects in the application form of the Ministry (which is mandatory also for the competitions at provincial and local level), and so practiced writing the narrative part of the application and budgeting. For this, in addition to the theoretical part of the workshop, both the material they were given, and a good example of a project in the application form of the Ministry, introduced by the trainer, were very useful. In the course of practical work, and after the development of project concepts, attendees were given assistance and expert advice from the trainer on how to create the concepts better as well as how to improve them; besides, all the participants discussed on the created concepts and gave their opinion, guided by the trainer questions. The concepts dealt with: violence against women, issues related to the persons with disabilities (two projects) and information about the consumer rights.

The workshop was very interactive, participants often asked questions, gave examples, and compared what they have heard with previous experience, which contributed to the dynamic of the workshop and the exchange of opinions and experience.

The workshop was attended by 15 media professionals - a representative of the media association Local Press, as well as media representatives from Kragujevac (Kragujevacke, Prvi na Skali portal, the news agency RAKURS), Kraljevo (Kraljevacka Television), Pirot (TV Pirot), Valjevo (TV Valjevo plus), Smederevska Palanka (TV Jasenica), Gornji Milanovac (GMinfo portal), Arandjelovac (RTV Sumadija) Novi Pazar (Regional TV - two participants), Kladovo (TV Kladovo), Cacak (Radio Joker) and Uzice (TV Lav plus ).

Analysis of the completed evaluation questionnaires showed that participants were very satisfied with the organization of the workshop and the quality of the trainer, the workshop material, as well as the concept of the workshop that included a combination of theory and practical work as well as the exchange of experience and opinions during the work on the project concepts and after that, in the discussion. Participants assessed that they learned a lot and improved their knowledge, and also that it would help them in the preparation of the projects for media competitions.

ANEM's project "Training of media professionals in writing project proposals for co-financing of projects for the realization of public interest in the field of public information" is co-financed from the budget of the Republic of Serbia - the Ministry of Culture and Information.